Our Story.
Hello, fellow F1 fans! I'm Keith Ng, and I want to share the story of how our F1 merchandise store came to be. As someone who has been captivated by Formula 1 for as long as I can remember, the excitement of a race weekend is something I live for. There's nothing quite like the sound of the engines, the intensity of the competition, and the electrifying atmosphere that surrounds a Grand Prix.
Being an avid racer myself, I understand the passion and dedication that comes with being a fan of the sport. Racing has always been more than just a hobby for me—it's a way of life. It's about the thrill of pushing boundaries, the challenge of perfecting every lap, and the joy of celebrating those hard-earned victories. For me, F1 is not just a sport; it’s a source of inspiration and a reminder of what it means to pursue something you truly love.
However, despite the strong connection Singapore has with Formula 1—especially with the world-renowned Singapore Grand Prix—I noticed a gap in our local market. There wasn’t a dedicated store where fans like myself could easily access official F1 merchandise. It was frustrating to see that so many of us had to rely on expensive overseas orders or struggle to find the gear that lets us proudly support our favorite teams and drivers.
This realization sparked the idea behind our F1 store. I wanted to create a space where Singaporean fans could find the latest and greatest F1 merchandise without the hassle. I wanted to bring Formula 1 closer to the local community, offering a wide range of products at prices that are more affordable, while ensuring that the store remains highly accessible to everyone.
Whether you’re a die-hard supporter of Scuderia Ferrari, a fan of Mercedes-AMG Petronas, or you cheer for Red Bull Racing, our store is stocked with high-quality, authentic gear that allows you to showcase your passion. From teamwear to caps and everything in between, we have something for every F1 enthusiast.
But this store is about more than just selling merchandise; it's about building a community of fans who share the same love for the sport. It's about creating a place where we can all come together, whether you're watching the Singapore Grand Prix at the Marina Bay Circuit or catching a race from home. I want every fan to feel connected to the excitement of Formula 1, no matter where they are.
Thank you for being part of this journey with me. Your support means the world, and I hope our store brings a little bit of the F1 magic into your life. Let’s keep the passion for racing alive, together.
— Keith Ng
Director and Founder of 99 Bends Trackside Singapore
(Full-time Lewis Hamilton fan)